Contact us on


December 28, 2018 Mette Roedtnes mmm
In Uncategorized

RODTNES is a new way of thinking. It’s Robin Hood fairness and ‘cut the middleman’ logic. And it reduces the price of a RODTNES bag by 50%.

Every item in the RODTNES collection is designed by Mette Rodtnes, it is created by skilled craftsmen and manufactured in premium leather qualities under decent and ethical conditions.

However – our concept is different from other brands:

  1. RODTNES  is only available on the RODTNES webshop
  2. The price of RODTNES bags is approximately 50% lower than if they were marketed through other retailers

A RODTNES bag will never go on sale. The price we give you is the best price we can offer. The price covers the costs that are absolutely necessary and nothing else. There is no murky overhead to cover sales, Black Friday campaigns, Single’s Day discounts or whatever else will be next. This is it. This is us being completely transparent, showing you what you pay for and promising you that this is the best we can do for you.

The incentive for our concept is a talk we’ve been returning to over and over again for a long time. It’s a talk about prices. It’s a talk about what you pay for as a customer. And it’s a growing desire to bypass the structures that dictate the prices of the goods we buy.

In a traditional retail structure, a RODTNES bag has to travel a long way, from our design studio to when you can finally put it on your arm. This journey is called a value chain, and each part of the chain adds costs to the bag. The chain looks like this:

This means that a bag that costs 272 euro to make ends up costing 680 euros in shops as well as on our own webshop (the shops require that we match their prices, which is completely understandable) That’s the way it is.

However, we’ve been looking at this chain and thinking: do all these parts of the chain really add value to the bag? Or yo our customers? And we concluded that no – they don’t. Some parts of the chain primarily add costs. Costs that you end up paying for. And we find it hugely frustrating that such a small part of what you pay for goes into the development of the bag, the materials and the craftsmanship – the rest is handling. And yes, in a physical shop you may be offered guidance by a competent shopkeeper, and you have the opportunity to touch the bag, try it on for size and the check the quality. But the shop also doubles the price of your bag.

It doesn’t make completely sense to us. And it doesn’t seem completely fair to you.

So, we’ve decided to act on this growing frustration. We’ve taken a brave leap and launched an online only collection, where we have reduced the length of the traditional value chain. Which also means that we have reduced the price of the bags. Significantly.

The value chain for our collection looks like this:

RODTNES guarantees fairly priced, high-end designer bags and purses, crafted by skilled craftsmen under dignified working conditions in the best leathers qualities available.

Find our collection here.

Comments (2)

  1. Tim Frank Andersen 3 years ago

    Great idea Mette! This is excactly Why e-com makes so much sense in a lot of situations
    BR Tim

  2. Malene 2 years ago

    Sounds absolutely great. ! When can more styles and colours be expected ?

Leave a reply

Your email address will not be published. Required fields are marked *